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Why is frequent & consistent marketing important?

In this post, we’ll be looking at why frequent marketing is important and how consistency affects your results.

Building brand awareness

One of the biggest benefits of frequent marketing is brand awareness. The more you market to your audience, the more familiarity and trust is created. Frequent marketing can build your brand awareness from as much as 80% per year. When undertaken successfully, frequent marketing can increase brand awareness by 300%+.

The only way to attain the highest possible market saturation is to market frequently and consistently. Consistently marketing to your target audience will build the business’ relationship with the audience, making it easier for the reader to recall your brand when they think of your product market.

Establishing authority and credibility

Today, people are receiving email, letters and messages of all sorts seeking to steal their confidential information to use without their permission. To combat this, companies need to be in regular contact with their audience using a consistent format.

Producing high quality consistent content helps establish a brand as a trustworthy and reliable source. The more consistency, the more credibility a business has, the longer the business produces the consistent content, the more credibility the business shows.

Engaging the audience

The most successful marketing campaigns are those that engage the reader and get them to do something, whether that be to click a link, view a video or make a phone call. Ultimately the aim of most marketing campaign is to increase sales. Therefore, if you give the audience a reason to act, such as a limited time 10% off offer, they will be far more likely to engage with your content than if you give no reason for the reader to act now.

If the reader is put in a scenario where they have a limited time to react, they are more likely to purchase now, with frequent consistent content, your audience will more likely become repeat customers, rather than a one-off purchase.

Consistency improves website traffic and SEO

Frequently and consistently publishing new content to your website, not only keeps your audience engaged and coming back, but it builds your SEO footprint. This increases the number of keywords your site will show up under, therefore making your website easier to find on search engines, ultimately increasing brand awareness and sales.

Word of Mouth

Frequently marketing to your audience with consistency will go beyond just the one reader. They will pass on their good experiences with their friends, family and fellow colleagues. This generates you more business by word of mouth. Word of mouth is one of the most effective marketing strategies available.

So, as we can see; the most effective marketing campaigns are those that are part of an ongoing strategy that involves consistent communications on a frequent basis implementing some form of call to action that engages the audience and encourages interaction.


Impact Marketing Global offer a number of services, such as Lead Nurturing, Email Marketing and Lead generation that apply Frequency and Consistency. For more information or to setup your marketing campaign, call one of our team on 0800 999 8030, or send us an email below.

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