Social Media Marketing

In recent years, the growth of social media has been nothing short of astonishing. Millions of UK residents are registered on some social media platform or another. This has paved the way to a newer form of direct marketing: social media marketing.

Promoting your business through social media is one of the most effective marketing channels available today. With over 30 million active users in the UK alone, putting your message across on these platforms is a key way of increasing brand awareness and sales. This can be done through promoted adverts or running a page for your company which regularly posts content. Equally this platform works even better in a cross-channel environment targeting your typical audience across multiple engagement platform, thus maximising your reach, exposure and ultimately creating a better chance to achieve the end goal.

At Impact Marketing, we have recognised the growth and importance of social media and the effect it has on business. The growth and popularity of social media means it will be around fora long time. It has made communication and connecting with individuals and businesses easier than ever before. Not being on social media will potentially mean you could lose business to your competition.

We are able to advertise your business on the following platforms:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • And Many More

Social Media Management

Do you currently have a Facebook page? Do you update it regularly? Is managing the page getting in the way of other business activities? We can help with this.

Alternatively, our team can create your company’s social media pages from scratch. We will also handle all interactions with comments on posts and enquiries. This will free up your time, allowing you to concentrate on equally important tasks knowing that your social media is in good hands. We are always on hand to answer questions you may have and provide updates.

Content that stands out and creates value

Social media marketing is becoming an increasingly popular choice among businesses. Therefore, it is key that all posts and adverts on your social media stand out. They must create value and give people a reason to want to click and read more. Paid social media advertising allows your ad to appear on more individual’s profiles, meaning more exposure and clicks.

Social Media Advertising

A key element to successful social media marketing is through advertising. Adverts that appear on the homepage of Facebook for example give your business prime exposure. This not only increases brand awareness, but it also leads to more clicks and traffic through to your website. Furthermore, this leads to more sales and more followers/likes on your social media pages.

Advertising on social media is highly targeted. Your adverts appear on the profiles of individuals who match your target demographics. This is perfect as it allows you to hit your exact target market. This leads to more clicks, followers and eventually, sales.

For adverts to work at their maximum potential, they must be expertly worded and designed. Our in-house design team can help with this. We understand how to make your advert stand our from your competition.

Overall, it is our goal to help your business increase its presence on social media platforms. Our skills and experience can increase the number of followers you have, while increasing your brand awareness. More traffic through to your website will lead to more sales, growing your business.

Social media marketing is a key element to a successful lead nurturing campaign. Get in touch today and a member of our team will be happy to tell you more about what we can offer for social media.