Data Cleansing Services


Data is a valuable resource for any company, being a key factor in communication with customers and prospective clients. However, it decays quickly as an individual’s contact details and personal circumstances change. Data lists can therefore lose their value in a short space of time. Data cleansing is therefore a key service that Impact Marketing specialise in.
An inaccurate/out-dated database can cost companies substantial amounts of money. This is a result of the cost of mailing incorrect records and the resulting lack of business. It is therefore imperative that the data list you hold is up to date.
As a leading data bureau, our team ensures that your databases are the valuable resources they should be. Our in-house data coupled with bespoke applications and unparalleled knowledge in data interrogation enables us to provide our clients with a range of benefits. Whether you hold a business, consumer or an email data list, our data cleansing service ensures that it is up to date and bringing value.
Our data cleansing services include:
  • PAF Validation
  • De-duping
  • Data profiling
  • Customer profiling
  • Data segmentation
  • Data appending and verification
We offer all clients a free data audit. Here we examine your database and advise what we are able to do to add value!
In addition, we are the owners of a number of exclusive databases. If you are looking to replace your data or are interested in purchasing a high quality database, get in touch. A member of the team will be happy to discuss your marketing campaign with you while providing some free advice on what works well in the industry.

    We have worked with Impact Marketing for many years, using their data for our clients campaigns and have always been impressed by the high level of service and the quality of data received. Having used a number of Impact Marketing's data files ranging from Senior Decision Makers Data through to their more specialist files including Health & Safety, HR and Training, we will certainly be happy to recommend more of Impact Marketing's data options to our future clients.

    Operations Manager, Intermedia Global Limited

    We have been working with Impact Marketing for several years and found them to be great for our business – personable, good communications and the results really show.

    Director, Employment Law Firm